Donation drive

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Why did we do it?

With the advent of fast fashion, the amount of waste, clothes and production waste, has skyrocketted.
It’s not enough for customers now to shop by season, by shops or by influencers. Social media, self-confidence and insecurity have left the industry in a serious battle of supply and demand. With that comes higher impacts in production.

Quenching the thirst comes at a price. The manufacturing process behind fast fashion is scary; with textile dyeing the second highest contributor to water pollution after agriculture.
Furthermore, fast-fashion contributes annually $500bn worth of waste due to underutilised clothing or no recycling.

Along with this there is a massive imbalance in the distribution of wealth and the ability to buy clothing through out the world.


What’s the Environmental Footprint of a T-Shirt?

Fashion's Environmental Impact

About the Project & What we did?

Donation drive

We took off the initiative by informing 1200 tenants and kids of a local housing society in Bellandur, Bengaluru to donate any piece of clothing, shoes, blankets that they would like to give away.
We then put common boxes in each of the entrances of the housing apartment to drop their give away.

On a fine Sunday evening, we gathered the kids and their families in the local park to have a conversation on how fast fashion and retail industry are contributing to environmental change.

We also organized the kids in small groups to exchange a playful activity where in they identified different channels to organize and spread the word.
In the midst of December, Bengaluru has extremely cold weather.

At the end of the session, we gathered all the donations and matched it to 50 folks in the local squatter nearby in Bellandur. Donations Included: Children Tshirts, Shirts for the Elderly, Used Blankets, Trousers and Shorts.

Video of the project

Impact Created

    According to the EPA, it costs $45 on average per ton to dispose of waste in a landfill. Clothing that sits in landfill releases toxic greenhouse gases like carbon dioxide and methane into the environment when they break down.
  • Environmental Benefits:
    • Reduced Waste Accumulation by redistributing clothes.
    • Preventing soil degradation and Desertification.
    • Reducing Deforestation as more tenants are aware and are willing to use the same clothing more than discarding it.
  • Social Benefits
    • Increased Awareness on shopping and the effects of it.
    • 10 kids aged between 14-16 have organized clothing donation drives in school by collaborating with Rotary Club.
    • Underprivileged kids have taken up donation drive initiatives to provide for the homeless.